Each Precision Art Putter starts as a lump of custom formulated clay composite.
This "clay" is hand turned on the potter's wheel to form the basic head.
When the clay putter head is half dry, the face is cut at a precise angle (up to ten degrees by USGA regulations).
The top surface is carved with a unique pattern including a center sighting line.
When the putter is completely dry it is coated with a permanent glaze and kiln fired to 2400 degrees.
Once cool, the putter face is smoothed and the shaft installed.